※ 註: 因圖文排版需要，本篇雙語內文以並排方式呈現。
※ Note: For the purpose of corresponding the pictures to the text content, the two languages for the same passage are presented together.
第一屆創意內容大會由文化內容策進院主辦，在 11 月 17-22 日分為位不同觀眾群設計的三部份在台北信義區舉行。大會三部份分別為 Taiwan HYPE、未來內容展示體驗，以及始多利交易所，為觀眾帶來對創意內容產業未來的視野與想像。
Taiwan Creative Content Festival (TCCF) was held by Taiwan Creative Content Agency (TAICCA) for the first time on the 17th-22nd of November, 2020, with 3 sessions going on for different target audiences. The 3 sessions included Taiwan HYPE Exhibition, Future Content Experience Zone, and Story Exchange, being exhibited all over Xinyi District in Taipei City, bringing the city visions and imagination about the future of the creative content industry.
創意內容大會目的在於展示創意內容產業未來發展的方向和可能性。Taiwan HYPE 於週一到週六在信義威秀廣場展示各式多媒體藝術和科技技術激盪下產生的產品模型；未來內容展示區則在信義區新光三越 A11 的 6 樓 Legacy Max 接受有事前於官方網站預約參觀的一般大眾參觀結合各式科技、娛樂及藝術形成的展區；而始多利交易所則是設計給創意內容產業工作者和投資者的媒合場域。
TCCF was held to showcase the possibilities and the future of the creative content industry. Taiwan HYPE, exhibiting product models from the top-end technology and multi-media arts companies, was open to general public in VIESHOW Square from Monday to Saturday. Future Content Experience Zone, exhibiting the various combination of cutting-edge technologies, entertainment ideas, and arts, was open for pre-registered individuals to visit at A11 Legacy Max. As to Story Exchange, the activity was held for the creative content industry professionals and the investors to meet each other in Le Méridien Taipei.
筆者在大會週的週四下午至傍晚參訪了以上三個展區的其中兩處，Taiwan HYPE 及未來內容展示區，而接下來的文章也會聚焦於筆者觀展的經驗、想法，以及展後對未來內容的預想及期許。
Personally I visited Taiwan HYPE and Future Content Experience Zone in the Thursday afternoon, and I would like to share my experience and thoughts about the exhibitions and my expectation to the creative content industry’s future.
[ Taiwan HYPE ]
位於信義威秀廣場，Taiwan HYPE 作為展示各式結合了科技與藝術的產品的完全開放展區，讓觀展者可以自由和現場展示的作品互動，也可以透過現展工作人員的解說了解產品概念。Taiwan HYPE 不吝展現大膽多彩的視覺設計，強調科技和台灣傳統元素的碰撞，往往吸引下班和週末途經的人潮駐足觀看。在疫情影響下較為沉悶的生活中刺激城市的感官。
In VIESHOW Square, Taiwan HYPE presented various possibilities in combining technology and arts. The visitors would find themselves interacting with the products and the art works in the outdoor environment. The most outstanding feature in this exhibition was that it showed off its creativity with colourful and strong visual design and the collision of technologies and Taiwan’s traditional elements to draw the audience’s attention. Placing itself openly in one of the most lively districts in Taipei, it challenged the passengers’ curiosity and rewarded them with ideas that is usually out of the normality in one’s daily life.
[ 未來內容展示體驗 Future Content Experience Zone ]
位於松壽路另一側，在新光三越 A11 的 6 樓則是未來內容展示體驗區。在此，觀展者可以體驗各式無論是否應用最新科技的創意內容呈現方法。
On the 6th floor on the other side of the road lied the Future Content Experience Zone, in which the visitors are welcomed to explore the various ways, with or without some cutting-edge technologies, of experiencing creative works.
我事先於線上預約了總共 15 個展區的其中 6 個，而在接下來的文章中，我將介紹 4 個我體驗過後認為最具啟發性的作品。
I experienced 6 among the total 15 exhibitions with online pre-registrstion, and I would introduce you 4 that impressed me the most.
- 雅婷音樂人機互動體驗 Yating AI Music Jamming
首先要介紹的是雅婷音樂人機互動體驗。這件展品的概念十分直觀：體驗者坐在一組連接著配備特別設計的音樂 AI 程式的電腦電子琴前，並隨意彈奏任何琴鍵直到擷取時間結束，接下來就只要靜待程式根據擷取到的內容產出一段經過編曲的音樂。以這個概念作為基礎，往後音樂的創作與編曲都將在人工智慧的幫助下變得更容易，讓業餘的創作變得更加普遍。由此更可預見，專業音樂家可能面臨更激烈的競爭和更多的挑戰，但同時也能在創作時獲得更有力的協助；而對於其他非專業的創作者來說，當需要製作和使用適合自己作品的音樂時，也會有比現今更多的選擇。
To begin with, the first exhibition I visited in the zone is Yating AI Music Jamming. The idea in this work is simple: The visitors sit down and played randomly on a keyboard which was connected to the computer equipped with the music AI programme, and soon after that, the programme produced a piece of arranged music based on what the visitors played. Based on this idea, the creation of music pieces will be far easier than it is today, making song writing much more accessible for amateurs. With the help of the programmes, it is foreseeable that musicians will face more challenges and competitions as well as assists, whereas other content creators will have more options in picking and producing the music pieces they need in their works.
- XRSPACE MANOVA Creative Content Expo
第二個我想分享的展區是 XRSPACE MANOVA Creative Content Expo。此區的 VR (Virtual Reality, 虛擬實境) 展品帶給參觀者對於未來會議、展演、觀影等等活動全新的思考角度和發想空間。體驗者戴上 VR 頭罩後，即被邀請到為此展設計的虛擬大廳，而大廳中有數個通道可通往其他展廳，參觀者可用手勢任意移動到空間任何地方。相對的，策展方也可以發出邀請，數秒後觀展者就會被帶至策展方指定的展廳，這個功能讓主辦者能同時集結觀眾，開始談話或其他活動。在同一個空間的參觀者可以和彼此以手勢打招呼，也可以有其他更深入的互動，如進入私人語音對話。雖然這項產品的用以接收和辨識使用者所發出的指令的偵測技術尚未臻成熟，我相信不會花太久的時間，這項技術就能達到和現在我們所擁有的其他遊戲機台相同，且甚至更高的水準。
The second exhibition to introduce you is XRSPACE MANOVA Creative Content Expo. This exhibition brought the visitors imagination to the future of meeting, exhibition-going, and even cinema-going with an exhibition venue designed to be experienced with VR technology. With the VR headset, the visitors were invited to a virtual lobby in the beginning, which was connected to several exhibition rooms, so that the visitors could basically see around in their free will with gestures that gave certain commands. The host of the exhibition could invited visitors to enter different room to gather everyone in the same session, and the visitors were able to interact with each other with gestures or even enter a private conversation. Even though the detecting function used to receive and recognise the orders from the users was still not as sensitive as most gaming equipment we have at the moment, I believe it is only a matter of time to see the improvement.
在這個展區，我們無疑能清楚預見未來的會議、展演、觀影和其他活動在後疫情時代可能發展出的模式，跨越現在 2D 模式中無法解決的不便與限制。
Through this exhibition, we could see the future of exhibition, meeting, cinema, and many other activities in the post-pandemic era, with the aid of VR technology, overcoming the obstacles that still exist in the widely adopted 2D online experience.
- 「科技媒體實驗平台」與《穿越身體》Future Vision Lab & Through the Body
此篇所涵蓋的最後兩個展區看似毫無相似，我卻認為有異曲同工之妙，因此將它們並列介紹。他們所展現的特質令我驚艷，且期待這類概念未來的發展。這兩個展區所共同擁有的特點在於精細設計感官效果和空間設計之間的互動，以帶給觀眾沉浸式的體驗。
In the last exhibition experience shared in this article, two exhibitions I visited presented one concept I am highly interested in and look forward to its development. The key feature I saw in both exhibition was the possibilities in the interactions between the visual effects and the space design in the venue they were presented.
在空總臺灣當代文化實驗場的「科技媒體實驗平台」，觀眾進入白色布幕構成的半圓幃帳後，可以看見地板是由鏡子組成，在幃帳邊緣坐下後即開始欣賞由投影機投射在白幕和鏡面，再由白幕和鏡面相互反射形成的光影演出，彷若漂浮於幻影構成的巨大泡沫中。
In Future Vision Lab, the audience watched the whole exhibition in a dome-shaped white tent with the floor paved with mirrors. With the space design, all the projections could be reflected from the tent to the mirrors or vise versa, creating an illusion of floating in the middle of a bubble’s interior for the audience.
而《穿越身體》的創作者則是將畫面投射於既作為畫布也作為螢幕的三面白牆、天花板及地板上。觀眾若是想要感受深沉的包圍感，建議坐在較為靠近連接兩側牆的中間牆，更能在被五面包圍的環境下投入作品所講述的故事和畫面的移動。
As to Through the Body, the artist designed the projection of images based on the structure of the three white walls, the ceiling, and the floor, that were going to be both the canvas for the creator and the screen for the audience. Being surrounded from five directions, the audience was invited to sit closer to the greatest wall, which connects the 2 others, to immerse more into the story’s environment and movements.
從這兩件展品中我們能清楚感受到當視覺和空間感結合，作品就能對觀眾產生極大震撼，而此種做法能有太多可能性尚未被發掘。在未來，當策展者和影音創作者在設計作品時，更有可能將展示空間的設計納入考量，甚至和作品本身一同設計。當空間從作品的載體成為作品本身，創作者就不再受限於傳統媒介。加之展演科技的與時俱進，不難想像此一概念在未來可能再和其他感官刺激結合。
The major concept these two exhibitions proposed was that there are much more possibilities in being creative in playing with the interaction between space and visual effects. The content presented to the audience in the future is likely to be designed along with the venue the artists hope the work to be brought to the audience, instead of being limited by the medium’s standards. Moreover, with the evolution of exhibiting and performing technologies, it is not difficult to imagine more stimulation to other senses can be involved in the near future.
{ 總結 Bottom Line }
第一屆創意內容大會呈現的充沛創意能量和能力無疑是令人印象深刻的。它不僅展現了創意內容產業累積至今的成果，更促使觀眾構想相關領域不久後的將來所會面臨到的巨大演進。在這列加速前往下場創意產業大爆發時代的列車上，做好認知和感官被翻轉的準備，然後，坐穩了!
TCCF was for sure eye-opening for the general public for the rich creative energy it showed and proved. It was an exhibition that not only presented the outcome of the creative industry has got so far but also pushed the audience to picture an upcoming drastic evolution in the field. Fasten your seat belt, because we are accelerating into a new blooming era of creative industry, and your cognition and senses could get overturned.
Renn’s Co. 